"Jute and Banana Fiber Cluster Program"
A Program under SFURTI | Scheme of Fund for Regeneration of Traditional Industries

About the Project

The Jute & Banana Natural Fiber Cluster Purnea is an initiative under the SFURTI (Scheme of Fund for Regeneration of Traditional Industries), the scheme of Ministry of MSME, Government of India

Jute Cluster

We strive to:

provide employment to artisans and entrepreneurs

improve competitiveness through skill and technology enhancement

improve marketability of products and their long-term sustainability

SAVERA (Society for Advancement of Villagers Empowerment and Rehabilitation of All) is the Implementing Agency of Jute & Banana Natural Fiber Cluster Purnea, has established Common Facility Centre (CFC).


To organize the Jute & Banana Natural Fiber industries and artisans into clusters to make them competitive and provide support for their long-term sustainability and economy of scale

To provide sustained employment for traditional industry artisans and rural entrepreneurs

To enhance marketability of products of such clusters by providing support for new products, design intervention and improved packaging and also the improvement of marketing infrastructure

To equip traditional artisans of the associated clusters with the improved skills and capabilities through training and exposure visits

To build up innovated and traditional skills, improved technologies, advanced processes, market intelligence and new models of public-private partnerships, so as to gradually replicate similar models of cluster-based regenerated traditional industries

To tap the E-Commerce as a major marketing channel given the outreach and the growing market penetration of E-Commerce, there is a need to devise a quick strategy to make its presence felt in the E-Retail space

See us in action

Here are some of our recent photographs!

Our Strength

1000 artisans are associated with Cluster. Most of artisans are women. They are from Schedule Caste, Backward Caste and Extreme Backward community background. They are involved in making different items of jute and natural fiber which led to regenerate traditional art and craft and creating effective livelihood for them. Realizing the potential of jute-based handicraft items, this jute cluster is expanding its network and getting associated with different market.

Our Activities

Hard Intervention

  • General awareness, counselling, motivation and trust building.
  • Skill development and capacity building/ for the entire value chain different skills need to be imparted; iii. Institution development.
  • Exposure visits; v. Market promotion initiatives.
  • Design and product development;
  • Participation in seminars, workshops and training programmes on technology up-gradation, etc.

Soft Intervention

  • Common facility centres (CFCs)
  • Raw material banks (RMBs)
  • Training center
  • Value addition and processing center/multi-products

Thematic Intervention

  • Brand building and promotion campaign
  • New media marketing
  • e-Commerce initiatives
  • Innovation
  • Research & development initiatives
  • Developing institutional linkages with the clusters

Savera - Impact Figures


Lives impacted


Persons trained


Projects executed